- innovative brands -

Smartsy provides innovative solutions to everyday problems - big or small, silly or serious. Our products and brands are all born from our own personal lives with lots of input from our customers, family and friends:

See a need  search for a solution (and when there is none)  create our own

Smartsy's first product launch was our innovative and patent-pending reusable gift wrap - Lilywrap. "After holidays with the family, there were smiles all around...and wrapping paper trash everywhere.  We knew there had to be a better way.  So in a eureka moment, we created the first stretchy fabric gift wrap that could flex and fit to all shapes and sizes." - Ashley Edmonds (co-founder).

Other Smartsy products have been developed in similar fashion.  Please visit our brand pages for more details and look for new products to come in the near future!


"No one will know you're drinking a cosmo."


A manly man wouldn't be caught dead with a pink drink in his hand - but your pal sure does love his cranberry cocktails.  Now he can enjoy his pink drink in public without fear of ridicule.

Our flavorless magic drink drops will disguise that fruity cocktail to look like a whiskey on the rocks.  Drink up!

Watch a Girly Drink turn into a Burly Drink


Is it safe?  Of course!  Pink Drink Camouflage is a magical liquid drink coloring made from all natural ingredients that are vegan friendly, kosher certified, and gluten free - packed full of powerful anti-oxidants and has anti-inflammatory properties. This natural food coloring is also heat and freeze stable.

Does it affect the taste of my drink?  Although made from natural ingredients, a few drops of Pink Drink Camouflage does not affect the taste of liquids. It is highly concentrated and has a consistency that is slightly thicker than water.  NOTE: Smartsy LLC (dba Pink Drink Camouflage) makes no claims about the suitability of natural drink colors for any given purpose. If used in large quantities - will impart some flavor on the finished product, and may render unsatisfactory results.

How can I purchase?  Online orders are processed and fulfilled by Amazon, which accepts all major credit and debit cards.

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