- innovative brands -

Smartsy provides innovative solutions to everyday problems - big or small, silly or serious. Our products and brands are all born from our own personal lives with lots of input from our customers, family and friends:

See a need  search for a solution (and when there is none)  create our own

Smartsy's first product launch was our innovative and patent-pending reusable gift wrap - Lilywrap. "After holidays with the family, there were smiles all around...and wrapping paper trash everywhere.  We knew there had to be a better way.  So in a eureka moment, we created the first stretchy fabric gift wrap that could flex and fit to all shapes and sizes." - Ashley Edmonds (co-founder).

Other Smartsy products have been developed in similar fashion.  Please visit our brand pages for more details and look for new products to come in the near future!




Lilywrap's versatile, stretchy reusable fabric gift wraps with built-in bows fits snugly to a variety of shapes and sizes with the same look and style as traditional wrapping paper. No more tape, fuss, or paper cuts!

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